The perfect match
Go for your perfect match!

Go for your perfect match!

The new OSRAM Automotive packaging – attractive and informative

OSRAM color coded packaging

Much more than just a new design.

OSRAM is a valued and trusted partner to customers including the world’s foremost automobile manufacturers. With outstanding quality as our foundation and a constantly growing product portfolio, we designed our product packagings now in an even more attractive and recognizable look.

Strong brand, strong colors: According to their benefits, the product segments are now easily distinguishable by the new color coding and come in black, green, blue, orange – and red. Choosing the lamp that best meets your needs should now be a piece of cake.

Award for new packaging concept: The 2016 relaunched packaging for the OSRAM automotive aftermarket segment won the silver medal at the internationally renowned European Product Design Award (EPDA).

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Light is personality - what's your perfect match?

There are different types of cars and so are different types of drivers. Reasons for buying vehicle lamps may vary, too. While some are always in search for the latest trends and innovations, other drivers would rather go for optimum performance. For some drivers a stylish look and design of their car is just as important as durabilty for others. Some may just be looking for original spare part quality from a proven brand.

Thanks to the new packaging for OSRAM vehicle lamps, luminaires and LED innovations all these demands and types of drivers are perfectly covered. With its clear, comprehensible color coding system it's just that easy to find the lamps and accessories you've been looking for.

Video: As versatile as life

The new OSRAM Automotive packaging

The new packaging design in detail

Eye-catching and informative at once

A strikingly attractive and informative front

  • Most important information first: ECE reference, voltage and wattage are clearly visible in the upper left corner

  • Within the LED portfolio the technology and reference are highlighted at the same spot

  • Check for the vehicle type with the icon in the upper right corner: car, motorcycle, scooter or truck

  • As a seal of quality on top, the brand name and OSRAM orange banderole let you rest assured you go for proven quality

  • Large, comprehensible icons on the left side highlight each product’s key values and help to differentiate quite easily between the product lines

  • Be assured to buy the right product as it is always visible whether through blister foil, in the window (duo box) or as a picture (folding box)

  • In addition to the icon on the right top, the application picture in the speedometer shows the vehicle the lamp can be used for
  • If more light is desired, have a look at the number of silver segments on the speedometer - more silver segments mean more performance

  • If you already know which lamp you are looking for, you can find the name of the product family in the lower left corner

A back with added value

  • OSRAM products come with proven quality: the signet on the upper right corner on the back states it clearly

  • Compare the product with the standard version via the bar charts and see, in which aspect your chosen lamp can do more for you

  • A visualization of the product and corresponding application confirms the correct lamp choice

  • If necessary the legal texts help you to gain more important information

  • Icons in the lower section give application advise, safety information and display legal requirements

  • Once again, the lamp type and order reference are shown

Differentiation within the performance family

More light beams and rising speedometer = more performance!

Turn night into day. It’s now that easy to find the car lamps with improved lighting performance: packed in vibrant red colors, the halogen performance lamps can be visually differentiated by an increase of the car light in the image and a rising speedometer (more silver colored segments).

For LED products the color scale of the packaging is also changing.

Silver top for xenon products

Easy technology differentiation

Xenon products are differentiated by having a silver header carrying the most important product information. So whether you are looking for performance, style or other types of our product categories, you can always easily recognize the xenon version by its silver banner on the upper half of the packaging.